- Amazon will host Prime Big Deals Day on October 7–8 across 19 countries.
- AI tools like Rufus, Lens, and Alexa+ will power a new shopping experience.
- Early deals and exclusive Prime perks aim to drive holiday sales momentum.
Amazon has confirmed that its annual fall shopping event, Prime Big Deals Day, will take place on October 7–8, starting at 12:01 AM PT. The company is doubling down on AI-powered shopping tools and exclusive member perks to spark momentum ahead of the holiday season.
AI Tools Aim to Redefine Online Shopping
Amazon plans to make this year’s event more interactive by leaning on AI-driven features. Shoppers will be able to use Rufus, Amazon’s conversational shopping assistant, and visual search tools like Amazon Lens and Lens Live, which let users point their phone cameras at real-world objects to instantly find them online.
Alexa+, Amazon’s upgraded voice assistant, will also help users track deals in real time, creating a more personalized shopping experience. This push reflects Amazon’s bet that AI can make online shopping faster, simpler, and more engaging for millions of customers.
Early Deals and Exclusive Prime Member Perks
In the weeks leading up to the event, Amazon is rolling out early deals on its own devices, Kindle books, and exclusive artist merchandise. Prime members will get special perks like early access to Wicked: For Good tickets, discounts on fuel and McDonald’s meals via Grubhub+, and extra cashback rewards for Prime Young Adult members.
Global Expansion and Rising Sales Momentum
Prime Big Deals Day will be available in 19 countries, including the U.S., UK, Germany, and for the first time in Colombia, Ireland, and Mexico. This follows the success of Amazon’s July 2025 Prime Day, which generated $24.1 billion in global online sales—a 30% year-over-year jump, with over half of purchases made on mobile.
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By blending AI innovation, member rewards, and global access, Amazon is positioning Prime Big Deals Day as a major shopping milestone ahead of the holiday rush. With sales momentum already building, the October event could become one of Amazon’s biggest ever.
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