- Apple pauses Vision Pro upgrade to focus on AI smart glasses.
- Two models planned: N50 iPhone-connected and display-equipped version.
- Apple aims to release first model by 2027 to compete with Meta.
Apple is recalibrating its wearable strategy, sidelining plans for a lighter, cheaper version of its Vision Pro VR glasses to accelerate the development of AI-enabled smart glasses. The move signals the tech giant’s intent to compete directly with Meta in the emerging smart eyewear market.
Apple Prioritizes AI Smart Glasses
According to Bloomberg’s Mark Gurman, Apple is reallocating staff from Vision Pro upgrades to work on two types of smart glasses. The first model, codenamed N50, is designed to pair with an iPhone and won’t include its own display. Sources indicate Apple could unveil the N50 as early as next year, with a release expected in 2027.
The second model, featuring a built-in display, will compete directly with Meta’s Ray-Ban Display, which debuted last month. Initially slated for a 2028 release, Apple is now working to speed up development to match market momentum.
Catching Up to Meta
While Apple is ramping up its efforts, it still trails Meta, which entered the smart glasses space in 2021. Meta’s early launch has given it a head start in defining the market, and Apple’s push into AI integration will be critical in differentiating its offerings. Industry analysts see the AI-powered features as a potential game-changer, offering experiences beyond basic AR capabilities.
A Strategic Pivot
This strategic pivot reflects Apple’s broader focus on AI across its product line, from Siri enhancements to potential new AI applications in iPhones and Macs. By emphasizing smart glasses over VR upgrades, Apple aims to capture a share of the growing market for wearable tech that blends functionality, connectivity, and AI intelligence.
Also Read: Top Apple Watch Productivity Apps to Boost Focus and Efficiency in 2025
Apple’s move underscores a recognition that AR/VR alone may not be enough to dominate wearables. With AI-driven smart glasses, the company hopes to deliver a more integrated, everyday experience that rivals Meta and sets the stage for the next generation of personal tech.
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