- Bitget has opened TradFi trading to all users after strong beta demand.
- The platform now supports 79+ traditional instruments settled in USDT.
- The launch advances Bitget’s vision of a unified crypto and TradFi exchange.
Bitget has officially opened its traditional finance (TradFi) trading suite to all users, marking a major step in the exchange’s push to become a unified platform for both crypto and global macro assets. The public launch, announced on January 5, 2026, follows a highly active beta phase that revealed strong appetite for trading gold, forex, and other non-crypto instruments within a crypto-native environment.
The move positions Bitget beyond its roots as a digital asset exchange, signaling broader ambitions to serve traders who want exposure across asset classes without switching platforms.
Beta Results Highlight Strong Market Appetite
Interest in Bitget’s TradFi offering surged during its beta launch in December. More than 80,000 users joined the waitlist, reflecting demand for a single account that can access both crypto and traditional markets. Engagement during testing was also notable. Gold trading, particularly the XAU/USD pair, saw single-day volumes exceed $100 million, emerging as one of the most active instruments during the trial period.
According to Bitget, user behavior and feedback from the beta phase played a central role in shaping the final product. Adjustments were made to liquidity, spreads, and leverage options before opening access to the broader public.
One Platform for Crypto and Global Markets
With the full rollout now live, Bitget users can trade more than 79 instruments, including metals, forex pairs, indices, and commodities. All trades are settled in USDT and managed directly from existing Bitget accounts, reducing friction for users already active on the platform.
This integrated setup reflects Bitget’s broader “Universal Exchange” vision, which aims to remove traditional boundaries between asset classes. Instead of treating crypto and TradFi as separate ecosystems, the platform is betting that flexibility and simplicity will appeal to traders navigating fast-changing market conditions.
Bitget CEO Gracy Chen emphasized this point, noting that traders increasingly want the ability to shift between asset classes as market dynamics evolve. By housing both crypto and traditional markets in one place, the exchange aims to meet that demand without adding operational complexity.
A Strategic Expansion Beyond Crypto
Founded in 2018, Bitget now serves more than 120 million users globally and has steadily expanded its product range to include tokenized assets, ETFs, and AI-powered trading tools. Its ecosystem also includes Bitget Wallet, a consumer-facing app designed to bridge blockchain infrastructure with everyday financial activity.
Beyond product development, Bitget has pursued visibility through global partnerships in sports and education, aligning its brand with mass-market adoption rather than niche crypto audiences.
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The public launch of Bitget’s TradFi trading suite underscores a broader shift in the exchange landscape. As crypto platforms mature, the line between digital assets and traditional finance continues to blur. If user demand holds beyond the beta phase, Bitget’s unified approach could strengthen its position among traders seeking flexibility, efficiency, and access to global markets from a single platform.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of CoinBrief.io. Before making any investment decisions, you should always conduct your own research. CoinBrief.io is not responsible for any financial losses.
