- eBay acquires Tise to expand social commerce and attract Gen Z shoppers.
- Tise’s community features and trend-focused inventory enhance eBay’s C2C offerings.
- The acquisition supports sustainable retail and resale growth.
eBay announced on Monday that it is acquiring Tise, a Norway-based social marketplace specializing in second-hand fashion and interior design items. While the financial terms of the deal remain undisclosed, the acquisition signals eBay’s push to modernize its platform and capture younger audiences.
Founded in 2014, Tise has built a loyal Gen Z and millennial community by allowing users to follow sellers, like and comment on listings, and receive personalized product recommendations. The platform’s focus on on-trend inventory and social-first features aligns with eBay’s strategy to enhance its consumer-to-consumer (C2C) experience.
Strengthening Social Commerce on eBay
Tise was the first company to receive investment from eBay Ventures in 2022, and the acquisition represents a natural evolution of that partnership. “This acquisition will allow us to accelerate Tise’s strategy and unlock new opportunities for innovation,” said Oliver Klinck, VP, GM Global Markets Success & C2C at eBay. He emphasized that Tise’s community-driven model and social-first approach will help eBay connect more deeply with the next generation of shoppers.
By integrating Tise’s features, eBay aims to modernize its marketplace and compete more effectively in the social commerce space, which is increasingly important for younger, digitally native buyers.
Driving Sustainability Through Resale
Sustainability is at the heart of the acquisition. Tise CEO Eirik Frøyland Rime highlighted that resale can be “fun, easy, and inspiring” while contributing to a more sustainable world. By joining forces with eBay, Tise plans to expand its community-driven model and encourage even more users to participate in eco-conscious shopping.
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Looking Ahead
The deal is expected to close by the end of the fourth quarter of 2025, subject to customary conditions. Analysts see the move as eBay’s attempt to blend social engagement with resale commerce, strengthening its foothold in sustainable retail while attracting a younger, trend-focused customer base.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of CoinBrief.io. Before making any investment decisions, you should always conduct your own research. Coin Brief is not responsible for any financial losses.
