- J.P. Morgan expands beyond financial advice with curated luxury and lifestyle services.
- Services include private aviation, travel, collectibles, household staffing, and CFO support.
- Platform offers exclusive discounts, consultations, and personalized support with no extra fees.
J.P. Morgan Private Bank is redefining luxury for its ultra-high-net-worth clients by expanding beyond traditional wealth management. The bank’s new lifestyle service offers curated discounts, referrals, and specialized advice on everything from private jet travel to household staffing and art restoration.
This move reflects a broader trend in private banking, where clients increasingly seek guidance beyond investments. “There is a growing trend among clients who want our advice outside of traditional wealth management,” said William Sinclair, co-head of J.P. Morgan Private Bank’s Global Family Office Practice.
Access to Curated Luxury Services
The platform provides U.S. clients with exclusive access to a network of carefully vetted providers. Services include private aviation, luxury travel, healthcare management, collectibles advice, and household staffing. Clients enjoy free consultations, discounted rates, and other tailored offers with no additional fee.
Travel enthusiasts can leverage Valerie Wilson Travel, part of J.P. Morgan’s acquisition of Frosch in 2022, while private aviation options range from jet card programs and fractional ownership to charter flights. Collectors can receive advice on cataloging, restoration, and buying or selling in primary and secondary markets.
Financial and Household Management Made Simple
Beyond luxury services, the platform integrates “CFO services” such as aggregated financial reporting, bookkeeping, and bill pay. Household staffing also benefits from specialized recruitment firms familiar with family offices. Sinclair notes that private jet services, payroll management, and bill paying for household employees are among the most requested services. Business owners turning over their enterprises often seek help with health insurance and other essential benefits.
Emily Margolis, head of lifestyle services at J.P. Morgan Private Bank, confirmed that the service will expand to include additional offerings such as physical security, insurance, and advanced human resources solutions as demand grows.
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By combining traditional wealth management with lifestyle and household services, J.P. Morgan Private Bank strengthens its role as a trusted advisor for ultra-wealthy clients. The new platform positions the bank as more than a financial institution—it becomes a comprehensive concierge for the modern affluent lifestyle.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of CoinBrief.io. Before making any investment decisions, you should always conduct your own research. Coin Brief is not responsible for any financial losses.
