- OpenAI acquires Roi CEO, ending Roi operations on October 15.
- Roi’s AI-focused personalization aligns with OpenAI’s consumer app strategy.
- Acquisition emphasizes talent and adaptive AI over immediate product integration.
OpenAI’s acquisitive streak continues with the acquisition of Roi, an AI-driven personal finance app, signaling a growing focus on personalized AI experiences. Only Roi’s CEO, Sujith Vishwajith, will join OpenAI, while the rest of the four-person team will not. Roi will cease operations on October 15, ending its service to users.
I’m excited to announce that Roi has been acquired by OpenAI!
— suje (@aka_suje) October 3, 2025
We started Roi 3 years ago to make investing accessible to everyone by building the most personalized financial experience. Along the way we realized personalization isn’t just the future of finance. It’s the future… pic.twitter.com/KL8HJbFuSj
Roi’s Vision for Personalized Finance Meets OpenAI’s Ambitions
Founded in 2022, New York-based Roi raised $3.6 million from investors including Balaji Srinivasan and Spark Capital. The app aggregated a user’s financial life—covering stocks, crypto, DeFi, real estate, and NFTs—into a single platform while offering a smart AI companion capable of personal, context-aware responses.
Roi’s philosophy centered on deeply personalized software that adapts and learns from its users. In one notable example, Roi responded to a user’s portfolio inquiry with humor and precise financial guidance, reflecting the startup’s mission: “Software shouldn’t just provide generic answers—it should evolve and communicate like a human companion.”
OpenAI Bets on Personalized AI Experiences
The acquisition complements OpenAI’s push into consumer-facing apps, such as Pulse for personalized news, Sora for AI-generated social content, and Instant Checkout in ChatGPT. Bringing Vishwajith onboard strengthens OpenAI’s consumer applications team, led by former Instacart CEO Fidji Simo, signaling the company’s intention to go beyond API provision and create adaptive, user-focused products.
While it’s unclear if Roi’s technology will directly integrate into OpenAI’s suite, the expertise in scaling personalized experiences aligns with OpenAI’s strategic direction: turning AI into a truly personal companion across finance, content, and daily life management.
Also Read: OpenAI $6.6B Share Sale Pushes Valuation to Record $500 Billion
Talent Over Tech, But Lessons Remain
OpenAI’s acquisition of Roi underscores a growing trend of “acqui-hires” in the AI sector, emphasizing talent and vision over immediate product integration. Roi’s focus on personalization in finance offers valuable insights into making AI more human-centric—a goal OpenAI appears to be doubling down on as it expands its consumer offerings.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of CoinBrief.io. Before making any investment decisions, you should always conduct your own research. Coin Brief is not responsible for any financial losses.
