
How YouTubers Are Building Billion-Dollar Brands
YouTube has grown into a massive economic force, adding more than $55 billion to the U.S. GDP in 2023. But for many creators, ad revenue and sponsorships are no longer enough. Unpredictable algorithms and shifting monetization rules have pushed top YouTubers to diversify their income, often turning side projects into multimillion-dollar brands. From Merch to…