ByteDance, parent company of TikTok, is shutting down its book publishing imprint, 8th Note Press, according to a report by The Bookseller. Launched in 2023 to capitalize on TikTok’s booming #BookTok community, 8th Note Press had aimed to leverage the app’s viral marketing power to drive book sales. However, less than a year later, the publishing venture is coming to an abrupt end.
8th Note Press Promised a New Model for Book Sales
The idea behind 8th Note Press was straightforward: with BookTok transforming the publishing landscape and turning unknown titles into bestsellers, ByteDance sought to create its own publishing pipeline. The imprint hoped that its TikTok ties would give authors an edge in an increasingly competitive market. Many writers were attracted by the potential for built-in marketing on the popular platform.
Authors Reclaim Rights as Imprint Closes
As ByteDance winds down the venture, authors working with 8th Note Press are being notified that the imprint will shut down and that all rights to their books will be returned. The specific reasons for the closure remain unclear, as ByteDance has declined to comment on the decision despite multiple media inquiries.
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BookTok’s Influence on Publishing Remains Strong
While 8th Note Press may be closing, the #BookTok community on TikTok continues to be a major force in the publishing industry. Viral trends on the platform frequently catapult both traditional and self-published authors to massive success. For now, it seems ByteDance will focus on fostering BookTok as a marketing space rather than becoming a direct publisher itself.
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