- TikTok LIVE creators are now responsible for all third-party tools used in sessions.
- Personalized feeds and comments enhance user-specific experiences.
- AI content rules are simplified, focusing on misleading or harmful content.
TikTok is set to roll out an update to its Community Guidelines on September 13, 2025, aiming to simplify its rules and clarify how the platform operates. While the changes largely involve rewriting existing text for clarity, several notable updates affect creators, AI-generated content, and user personalization.
LIVE Creators Face New Responsibilities
One of the most significant updates targets TikTok LIVE creators. The platform now emphasizes that creators are responsible for everything that occurs during their live sessions, including third-party tools such as real-time translation or voice-to-text services. TikTok advises monitoring these tools carefully to avoid unintentional guideline violations.
Additionally, new rules for commercial content highlight the importance of disclosure. TikTok states it may reduce the visibility of content directing users to purchase products outside TikTok Shop in markets where the service is available, reinforcing the platform’s push to prioritize its marketplace.
Personalized Experiences Expand
The updated guidelines also reveal TikTok’s increasingly personalized approach to the user experience. Both search results and recommendations will now vary per individual, leveraging past searches, viewing habits, and interactions to optimize relevance. Comment sections are similarly customized, with sorting influenced by likes, replies, and reports, creating a unique experience for every user.
Refined AI Content Rules
TikTok’s policies on AI-generated content have been streamlined. The updated guidelines remove verbose restrictions around deepfakes and endorsements, now stating simply that content “misleading about matters of public importance or harmful to individuals” is prohibited. This subtle shift may hint at future allowances for AI-generated endorsements or celebrity content.
The company has also simplified language throughout the guidelines. The For You feed eligibility rules are now integrated across multiple sections rather than listed in one place. TikTok describes content moderation as a means to keep the platform a “safe, fun, and creative place for everyone,” signaling a more user-friendly approach.
Also Read: TikTok Parent ByteDance Closes 8th Note Press Amid Booming BookTok Trends
For creators and users alike, these updates emphasize responsibility, transparency, and personalization. Staying informed ensures compliance while maximizing content visibility and engagement on the platform.
Disclaimer: The information in this article is for general purposes only and does not constitute financial advice. The author’s views are personal and may not reflect the views of CoinBrief.io. Before making any investment decisions, you should always conduct your own research. Coin Brief is not responsible for any financial losses.
