- Vocal Image uses AI to deliver personalized voice coaching and feedback.
- The app has 4M downloads, $12M ARR, and 50,000 paying users.
- Community-labeled voice data strengthens AI and supports global expansion.
Estonia-based startup Vocal Image is redefining voice and communication coaching with AI-driven guidance. With 4 million app downloads and 160,000 active users, the company is helping people—from professionals to everyday users—improve their speaking skills at home. But for CEO Nick Lakhoika, the platform is more than a business: it reflects his own journey from speaking anxiety to confident public speaking.
From Personal Struggles to AI-Driven Coaching
Lakhoika, originally from Belarus, did not speak English until moving to Estonia and faced challenges with clear diction and presentation skills. Inspired by vocal coach Maryna “Rusia” Shukiurava, he learned that voice and communication could be trained, eventually launching Vocal Image as an accessible, subscription-based alternative to one-on-one coaching. The app features exercises like tongue twisters, breathing routines, and gesture advice, creating a safe space for practice.
AI, Data, and Global Expansion
The startup’s co-founder and CTO, Mikalai Karaliou, has spearheaded the integration of AI, allowing the app to deliver automated feedback and personalized tips. Vocal Image now handles 35,000 daily recordings, building a GDPR-compliant dataset of over 1 million real-voice samples, rated by users on confidence and clarity. This robust dataset positions the startup to compete with other AI-driven edtech platforms while refining its own algorithms.
Rapid Growth and Funding Milestones
After joining Tallinn’s accelerator Startup Wise Guys, Vocal Image achieved $6.5 million in ARR on under $1 million in pre-seed funding. Its growth trajectory continued with a $3.6 million seed round led by Educapital, bringing ARR to $12 million and 50,000 paying users. The team of 20 plans further internationalization, adding more languages to its library.
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Vocal Image is now at the forefront of AI-powered speech training, merging personal development with cutting-edge technology. With a strong Belarusian founder team, robust funding, and a rapidly expanding user base, the startup is poised to become a global leader in voice coaching.
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